Evaluation Methods – Which One Do You Need?

Choosing the right evaluation method depends on your specific needs and constraints. Heuristic evaluations offer quick, cost-effective insights, while usability studies provide in-depth user feedback. Task analysis enhances both methods by focusing on user tasks and uncovering challenges. By integrating these approaches, you can achieve a comprehensive and user-centric evaluation of your product.

When Do You Need a Usability Study vs. a Heuristic Evaluation? Where Does Task Analysis Fit In?

Understanding when to use a usability study versus a heuristic evaluation can significantly impact the effectiveness of your product development process. Here’s a breakdown of each method, how task analysis fits in, and examples of how these methods have been applied in our day-to-day work.

HEURISTIC EVALUATION

What is it? A heuristic evaluation involves usability experts assessing a design based on established “rules of thumb.” Historically used for human-computer interaction systems, this method evaluates software interfaces for usability. Building on well-established guidelines, experts have tailored 14 Usability Heuristics specifically for medical devices. We apply these 14 heuristics to conduct thorough heuristic evaluations, ensuring usability excellence in client projects.

Why Use It? Heuristic evaluations are quick and cost-effective, making them ideal when time and resources are limited. They provide valuable insights early in the product development process, even before a fully-fledged prototype is available. Our approach includes:

  • Expert Reviews: Conducted by seasoned usability experts.
  • Tailored Heuristics: Using our custom heuristics for medical devices.
  • Comprehensive Analysis: Identifying potential areas for improvement and their impacts.

FORMATIVE USABILITY STUDY

What is it? At a high level, a usability study typically involves simulated use testing of a product to observe how users interact with it. Usability studies inform product design, identify use-related risks, and can help engineers and designers discover the root cause of use errors to include risk mitigations in the product’s design. This evaluation method uses representative users in a representative environment to gather user feedback on specific product components, or the product as a whole.

Why Use It? For medical devices and combination products, FDA requirements necessitate usability studies to ensure device safety and effectiveness. These studies help iterate through device design and thoroughly evaluate components. Compared to heuristic evaluations, usability studies show how end users interact with the device and reveal more opportunities for design improvements.

Our approach includes:

  • Simulated Use Testing: Observing real users in a controlled environment.
  • FDA Compliance: Ensuring all regulatory requirements are met.
  • Comprehensive Study Design: Simulating a representative use environment, recruiting representative users, and applying study findings to design recommendations.

TASK ANALYSIS


What is it?
Task analysis goes hand in hand with both heuristic evaluations and usability studies. It involves breaking down the tasks users will perform with the device to understand their needs and challenges.

Why Use It? It provides a deeper understanding of user interactions, enhancing the effectiveness of heuristic evaluations by ensuring that the heuristics are applied in a context that reflects real user behavior. It also enriches usability studies by identifying specific tasks that need to be tested, ensuring comprehensive coverage of user interactions. Our task analysis process includes:

  • User-Centric Focus: Understanding user needs and challenges.
  • Ethnographic Methods: Observing users in their natural environment.
  • Detailed Task Breakdown: Analyzing each step users take with the product.

 

How These Methods Work Together
By combining heuristic evaluations, usability studies, and task analysis, you can ensure a thorough and user-centric design of your product. These evaluation methods complement each other, providing a comprehensive understanding of both potential usability issues and real-world user interactions.

For more detailed examples and insights, check out our case studies on heuristic evaluations and usability studies. These case studies illustrate how Kaleidoscope Innovation has successfully applied these methods to improve product design and usability.

 

For over 7 years, Kaleidoscope Innovation has been a trusted partner to industry leaders like Eli Lilly, Pfizer, and Baxter, helping bring safer, smarter medical products to market. Our integrated Human Factors expertise ensures that the right evaluation methods—whether heuristic, usability-focused, or task-based—are applied at the right time. Whether you're developing a new device or improving an existing one, we’re here to guide your team with insights that reduce risk, streamline development, and enhance user experience. Let’s talk about how we can help you choose and apply the best evaluation methods for your product.

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Author

  • Taylor Morgan

    Human Factors Engineer | [email protected]

    Taylor is a Human Factors Engineer at Kaleidoscope Innovation. She brings experience from roles in Human Factors, Research and Design, and Clinical Research. Her background in Human Factors Engineering, combined with her collaborative approach, ensures that user-centered design is seamlessly integrated into every project.

Unlock Hidden Productivity with Time & Motion Studies

A Time & Motion (T&M) study can be a valuable addition to a user-centered design process. Time & Motion studies are usually conducted to identify potential bottlenecks in productivity but can also identify physiological risks associated with working in a warehouse environment, factory, health care environment or lab setting. Significant enhancements in productivity have been linked to ergonomically designed workspaces, leading to better worker morale and increased revenue due to reduced cycle times and fewer repetitive stress injuries.

At Kaleidoscope, we perform several time & motion studies for our clients every year. One of the advantages of this research technique are the insights gained by observing actual users performing the workflow in context and in real time. Our process for conducting a T&M study usually follows this sequence:

  1. Meet with stakeholders to define the target users and workflow, and to determine if user experience and motion data will be in scope. If motion data is required, collaborate with ergonomic engineers to coordinate efforts. 
  2. Schedule onsite data collection. Send enough researchers to collect observational data, operate recording equipment, and conduct contextual interviews with participants.
  3. Extract data from video footage through frame-by-frame video manipulation. Analyze data, conduct descriptive statistical analysis and inferential analysis when appropriate. Identify insights and themes relevant to the research question(s). 
  4. Synthesize and present results to stakeholders. When possible, compare current results with historical data to view changes in time requirements that could be related to workspace/workstation design improvements. Incorporate user experience findings to give research participants a voice in future workstation design changes and continue Kaleidoscope’s commitment to human-centered design and research. 

WHAT IS NOT MEASURED IN A TIME & MOTION STUDY

Time and motion studies are ideal for identifying productivity obstructions and potentially unsafe body movements. Not all the important factors related to employees’ work experiences are measured, however. As technology and infrastructure become more robust and complex, we have responded by expanding our capabilities to provide value for our clients. We share one challenge here to illustrate the complexity of studying modern warehouse environments. 

Challenge

  • Time studies often target one piece of a complex system.
    • When only one component of a facility/system is studied, external factors that influence time requirements may not be observable or included in data collection.
    • Changes made to the target component may create unanticipated changes elsewhere in a facility or system.
    • Factors out of employees’ control may be misinterpreted as inefficiency.

Potential Solutions

  • It may be helpful to apply systems thinking near the beginning of a time & motion project.
    • Consider the larger system structure within which the T&M study is taking place.
    • Document who may be influenced by the design or redesign of the target component.
    • Discuss what stakeholders prioritize that could be influenced by the redesign of the target component.
  • Consider whether there are opportunities to change the system structure.
    • At what points can we intervene?
    • If possible, design interventions that benefit the entire system.
  • Map the system, even parts outside the area of focus. Create a visualization that allows stakeholders to envision how the system might react to changes in its structure (e.g., process map, schematic illustration, storyboard, animation). 

Potential Add-Ons

To maximize the human potential embedded within workplaces, other research techniques may be added to time & motion studies for an even greater degree of comprehension.

  • Visual Aids: Diagrams of the facility the study is based on may help the audience better understand research findings.
  • Surveys: Surveys provide an inexpensive method of gathering large amounts of data quickly. Often, responses are provided in numeric format which allows for historical comparisons.
  • Interviews: 1:1 or group interviews may be added to a time & motion study to gain an understanding of time requirement results. Contextual information known to participants but not researchers may be shared in an interview to provide a deeper understanding of the “why” behind observed time requirements.

THE HUMAN COST OF EFFICIENCY IMPROVEMENTS 

Any improvements to efficiency should be weighed against the human cost to the workers employed in the facilities we study. If efficiency improvements create a stressor where none was present, carefully consider whether the cost is worth the price. Constant time pressure and feeling hurried will take a toll on even the hardiest employees. Consider workarounds that value the worker, and which place them at the center of decision-making. The payoff in retention and increased job satisfaction will likely outweigh any efficiency improvements under consideration.

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Author

  • Rachael Clark

    Senior Design Researcher | [email protected]

    Rachael brings over 10 years of research experience to her role at Kaleidoscope Innovation. She has advanced training in clinical psychology and mixed methods research methodology. Guided by the principles of positive psychology, Rachael uses a human-centered lens for deeply understanding the user experience. Her work at Kaleidoscope focuses on human-machine interaction and identifying design changes capable of positively impacting well-being at the individual and institutional levels.

Unleashing the Power of a One-Stop Shop Product Development Partner

In the competitive business world today, time and dedicated company resources are more important than ever before. Companies face several challenges bringing innovative products to the market efficiently. Developing a new product requires expertise in various disciplines, from design and engineering to manufacturing and regulatory compliance. Managing your time and amplifying your limited resources will allow you to navigate these complexities successfully.  

Developing a business relationship with a one-stop shop to amplify your time and resources can be a game changer to the success of your projects. Ultimately impacting and improving the lives of the user. Let us take a closer look at the value of partnering with a one-stop shop like Kaleidoscope.  

1. CONVENIENCE AND STREAMLINED COMMUNICATION

One benefit of a one-stop shop is convenience. Customers can find everything they need in a single location, saving them time, effort, and potential stress. This eliminates the need to juggle multiple vendors and stakeholders, so they can have access to various products, services, or information in a quick and efficient manner. By having all the necessary expertise and resources under one roof, businesses can enjoy streamlined communication and collaboration. Which will increase your customers' satisfaction and trust, drawing in new customers at the same time. 

2. TIME AND EFFICIENCY AND EXPERIENCE

Working aside a turnkey product development partner can optimize time efficiency and experience. It eliminates potential bottlenecks, handover delays, and coordination challenges that can occur when working with multiple vendors. Additionally, the partner's expertise and experience allow for efficient project management, ensuring timelines are met, and deadlines are achieved. By accelerating the product development timeline, businesses can gain a competitive edge, capture market opportunities, and generate revenue. By offering a wide range of services, a one-stop shop saves customers valuable time that they can allocate to other activities or responsibilities. 

3. RESOURCE AND COST OPTIMIZATION

Collaborating with a one-stop shop product development partner offers reduced costs and resource optimization benefits. You can now work at full efficiency, maximizing processes, leveraging time-saving strategies, and achieving more goals for your business. Instead of managing multiple contracts, vendors, and overhead costs, businesses can leverage the partner's comprehensive services and infrastructure. This consolidation results in cost savings, as businesses eliminate redundant expenses and optimize resource allocation. Additionally, the partner's economies of scale, supplier relationships, and manufacturing capabilities can drive further cost efficiencies throughout the product development journey.

4. COMPETITIVE EDGE

Partnering with a reputable one-stop shop automatically can provide a significant advantage. It enables individuals or businesses to improve decision making. With a more precise and thorough approach in the choices you make, you will have more time for thorough testing and validation, reducing the likelihood of costly errors or product recalls. By ensuring the best of product quality and compliance, customers can build trust with businesses, leading to better brand reputation. Being able to respond quickly to market changes, customer demands, or emerging opportunities, creates an efficient environment where you can deliver products or services faster than competitors, giving you a competitive edge in the market.

5. END-TO-END EXPERTISE AND EXPERIENCE

A one-stop shop product development partner brings together a diverse team of experts with extensive experience across all stages of the product development lifecycle. From initial concept design and prototyping to engineering, manufacturing, and regulatory compliance, the partner possesses the necessary expertise to guide businesses through each phase. This comprehensive knowledge base ensures that no aspect of the product development process is overlooked, resulting in a robust and successful end-to-end product.

A one-stop shop product development partner offers substantial value to businesses embarking on the journey of bringing innovative products to market. Here at Kaleidoscope, we have the benefit of engaging with our business partners at our multi-disciplined campus. Our electronics fabrication and advanced prototyping part of our campus is where products come to life. We can perform rapid prototyping and the integration of new equipment to see product development success. We work closely with our customers from ideation to creating end-to-end solutions. We strongly believe in working to your fullest potential and allotting the required time and resources to get things done right the first time.  

 From streamlining communication and collaboration to providing end-to-end expertise. We accelerate time to market, optimize costs, reduce risks, and enhance product quality. The benefits are far-reaching, leading businesses to navigate the complexities of product development more efficiently and effectively, driving success and achieving their growth objectives. So, the next time your project requirements, resources or timeline have you feeling stressed or overwhelmed connect with Kaleidoscope Innovation.  

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Author

  • Taylor Schmitt

    Marketing Co-op | [email protected]

    Taylor Schmitt is currently a student at The Ohio State University, where she studies marketing. She loves exploring new opportunities and facing new challenges. While working at Kaleidoscope she has been able to work closely with the sales team to support business growth and brand visibility

Technology’s New Helping Hand

In today's fast-paced world, it's become almost second nature for us to order products online and have them delivered right to our doorstep. From the newest gadgets to the clothes on your back, the efficiency of the process is truly remarkable. But have you ever stopped to wonder what goes on behind the scenes during this intricate process? How do companies plan, implement, and control where your goods and services are shipped to with such precision and speed? Let’s delve into the fascinating world of supply chain management and discover the secrets behind its efficiency.  

 At the heart of this remarkable process lies a well-orchestrated network of manufacturers, distributors, logistics providers, and retailers. A talented group of people uniquely specialized in their field to get these finished goods to your doorstep. Together they ensure that your products meet customer needs in a timely, cost-effective manner by optimizing their operations and working with meticulous planning and coordination.  

 The journey begins here at Kaleidoscope, we embark on the process of product development, collaborating closely with companies like P&G. Take Tide Pods, for example. We design, engineer, and test the product to meet consumer demands. From ideation to final production, extensive research and development are essential to creating innovative and high-quality products. This journey requires a strong partnership and collaborative effort to bring these ideas to life. 

 Once the products are ready to go, they are transported to distribution centers or warehouses strategically located to facilitate efficient distribution. These distribution centers act as hubs where products are received, sorted, and prepared for further transportation. Advanced technologies, such as automation and robotics, are employed to ensure that each delivery is assigned the most appropriate route, minimizing travel time and maximizing efficiency. 

 Once an order is placed, logistics comes into play. Sophisticated systems manage inventory, track shipments, and optimize routes to ensure timely delivery. The products are carefully packaged and labeled, ready to embark on their journey to the customer's doorstep. This process can be transported to you in various modes, including trucks, trains, ships, airplanes, and depending on the urgency of the delivery even drones.  

One of the key drivers of efficiency in this process is advanced technology. Logistics is a rapidly growing industry full of artificial intelligence, machine learning, and big data analytics. This technology is constantly analyzing vast amounts of data, so that companies can gain valuable insights into consumer behavior, and demand patterns. Furthermore, with the ability to track our packages in real-time we can track shipments, demand forecasting, route optimization, and manage inventory. This abundance of technology helps improve overall supply chain performance. 

Another crucial aspect of efficient product delivery is what’s called “last-mile logistics”. This final step of the journey from the distribution center to the customer's doorstep can often be the most challenging. To overcome this, companies are using innovative strategies to enhance efficiency and customer satisfaction. Delivery through drones, autonomous vehicles, and even crowdsourced delivery services are being tested and implemented to reduce delivery times and overcome the challenges of urban congestion.  

 So, the next time you receive a package at your doorstep, take a moment to appreciate the incredible logistics infrastructure and the efforts that go into making it happen. Acknowledging that behind these technological advancements, there is a dedicated workforce of logistics professionals who work tirelessly to ensure the smooth flow of goods.  The evolving world of logistics continues to push boundaries and find innovative solutions to meet the increasing demands of e-commerce and consumer expectations. It's an exciting time to witness the transformation of how products reach us with such efficiency and convenience. 

 What do you think the future of logistics will look like as technology advances? Do you have any experiences or insights to share about the logistics behind product deliveries? We'd love to hear your thoughts in the comments below. 

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Authors

  • Taylor Schmitt

    Marketing Co-op | [email protected]

    Taylor Schmitt is currently a student at The Ohio State University, where she studies marketing. She loves exploring new opportunities and facing new challenges. While working at Kaleidoscope she has been able to work closely with the sales team to support business growth and brand visibility

  • Matt Suits

    Head of Sales | [email protected]

    Matt has always loved interacting with clients to find solutions for their challenges. He was drawn to business development at Kaleidoscope Innovation because of the great potential he saw. After graduating from the Lindner College of Business at the University of Cincinnati, he worked with two startups, a marketing consultancy, a financial services company and the non-profit 3CDC. He believes that listening is the most important part of sales. In his free time, Matt enjoys movies, trying new foods, traveling and the great outdoors.