design research

IASDR 2017 & the Necessity of Design Research

Design without appropriately executed research can lead to a product or service that doesn’t work or that customers don’t want or like. And an unfit, unwanted or disliked product can result in both monetary

Design for America: Improving the Future by Design

Kaleidoscope Design Researcher Jenni Fearing covers an event with the University of Cincinnati chapter of Design for America, where she presented on various design research methods.

On Sunday, September 25th, I had the privilege to

  • Changing Consumer Behaviors - Dash Button
    Permalink Changing Consumer Behaviors - Dash ButtonGallery

    Understanding Changing Consumer Behaviors To Drive Great Design

Understanding Changing Consumer Behaviors To Drive Great Design

Massive shifts in consumer expectations and behaviors in recent years have dramatically impacted the marketplace, for example:

Companies like Uber and Lyft disrupted the taxi industry, offering instant access to car locations, drivers, timing

  • Kaleidoscope design and development firm
    Permalink Kaleidoscope design and development firmGallery

    Cincinnati-based design and development firm quadruples its medical lab space

Cincinnati-based design and development firm quadruples its medical lab space

Kaleidoscope invests in additional on-site lab facilities to support the business goals of its healthcare and medical device clientele

FOR IMMEDIATE RELEASE

Cincinnati, Ohio (March 11, 2016) – Kaleidoscope, a Cincinnati-based design and product development consultancy,