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03 | ICONIC CONSUMER PRODUCTS

Project

Multiple Consumer Products

 

Client

Procter & Gamble, Inc (P&G)

Enormously successful designs that drive revenue and consumer loyalty

MISSION

Elevate the design, aesthetics, ergonomics, and functionality of beloved consumer products while building on established brand visual language and standards and adhering to manufacturing requirements.

SOLUTION

Collaborate closely with P&G, both as external industrial design consultants and integrated branding and design teams, to create concepts and prototypes for consumer testing before delivering manufacturing-ready designs.

OUTCOMES

The designs for Febreze, Tide PODS, Swiffer WetJet, and Old Spice were enormously successful in driving revenue and consumer loyalty, so much so that some designs have lasted for ten or more years.