Virtual Store Simulation Strategy
3D Store Capture System
Project Includes:
With channel fragmentation and fierce competition on every front, winning at retail has become more challenging than ever. CPG manufacturers face intense pressure to increase sales, act as advisers to retailers—and not to forget—make clear and compelling offers that delight shoppers. Kaleidoscope Innovation invented the store capture system that helps our partner win at retail by:
- Providing a clear shelf vision that the team can build consensus around before a major investment
- Supporting shelf optimization to maximize the shopper experience and sales results
- Enhancing their ability to lead the retail strategy in real time
These virtual store simulations help set the global retail visualization strategy for our client.
The Challenge
Create Efficient Way to Test and Demo POS Strategies
Our partner enjoys a leading position in influencing retail stores on category vision. However, they needed a more efficient and cutting-edge way to illustrate how different point-of-sale strategies will increase sales. Creating physical shelf mock ups was unrealistic, expensive and required extensive amounts of time.
The Solution
Invented Novel 3D System
Kaleidoscope Innovation invented the store capture system to create stunning 3D environments to assist our CPG manufacturing partners in evaluating point-of-sale options. These quick-turn virtual store simulations provide real-time ability to:
- Make smarter spend decisions
- Evaluate in-store marketing, packaging and store designs
- Conduct virtual shopper research studies to gain insights
- Better assess how changes will impact sales
- Drive better adoption with key retailers
- Determine optimal product assortments and adjacencies
- Optimize space planning strategies to benefit the customer experience
- Save money by eliminating geographical and physical packaging constraints
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The Result
Immersive Shopping Experience
Our partner is thrilled with the strategy and vision Kaleidoscope Innovation provides for global visualization with the virtual store simulation. Plus, they are able to show completely immersive shopping experiences at a fraction of the cost. This supports our partner’s continued ability to delight the consumers and improve life as well as lead retail point-of-sale strategy.
