• Skip to primary navigation
  • Skip to main content
  • Onsite Services
  • Careers
Kaleidoscope Innovation an Infosys company
  • Home
  • Markets
  • Services
  • About Us
  • Contact
Menu
  • Home
  • Markets
  • Services
  • About Us
  • Contact
Kaleidoscope Innovation an Infosys company
  • Home
  • Markets
  • Services
  • About Us
  • Contact

A Fresh Cleaning Experience

July 1, 2019 by Matt Berning

A Fresh Cleaning Experience

Procter & Gamble - Swiffer WetJet

Project Includes:

  • Design/UX
  • Human Factors

P&G

Kaleidoscope Innovation improved the Swiffer WetJet user experience at every touch point within constraints of a new design language and stringent manufacturing cost goals.

The Challenge

Enhance Entire User Experience

Looking for more than a simple restyle, P&G approached Kaleidoscope Innovation to enhance the entire Swiffer WetJet user experience—both at home and at retail. Collaborating closely with P&G and their engineering/manufacturing resource in China, our three goals included restyling to reinforce the Swiffer design “power clean” philosophy; enhanced functionality; and improving the user interface at all touch points.

The Solution

Achieved Design and Business Objectives

​Kaleidoscope Innovation created a new integrated functional and ergonomic Swiffer design to conform to the design language while meeting manufacturing-process and cost restraints. Optimized ergonomics led to a much-improved user experience.

The first moment of truth was improved due to visual enhancements that communicated a new experience. Improved materials and finishes provided a new richer design and helped communicate increased cleaning efficiency due to new dual spray nozzles. An easier and more rewarding assembling experience provided delight at the second moment of truth.
Previous
Next
Swiffer Wetjet

The Results

25% Increase in Number of Units Shipped*

The Swiffer Global Design Manager called the mop “an absolute success” and reported a 25% increase in number of units shipped. Our highly successful collaboration with the international original equipment manufacturer in China was reflected in the DFM designs that increased the speed to market and met price-point needs for consumers. *over previous designed version
Swiffer Wetjet
Swiffer Wetjet
Swiffer Wetjet
Swiffer Wetjet

Additional Case Studies

Motorola

Reimagining Ruggedized

Read More
Swiffer Wetjet

A Fresh Cleaning Experience

Read More
Ascend

Observational Research in Healthcare

Read More

Visualizing a Medical Instrument

Read More

Filed Under: CaseStudy Tagged With: consumer, design/ux, featured, insights & human factors, visualization

an Infosys company

Learn More

We flex to meet the unique needs of each of our clients and our employees, applying our expertise right where it is needed.

Consultancy
Onsite Services
Kaleidoscope_Innovation Infosys an Infosys company
Kaleidoscope Innovation
4362 Creek Rd, Cincinnati, OH 45241
1.800.930.5793
info@kascope.com
Linkedin Twitter Facebook Youtube
  • Careers
  • Privacy Agreement
  • Terms and Conditions
Menu
  • Careers
  • Privacy Agreement
  • Terms and Conditions

© 2019 Kaleidoscope Innovation, Inc. All rights reserved.

Absolutely essential. Fully operational. Wholly committed to safety. See how we’re helping protect employees while moving business forward for clients.  Learn More