Visualizing a Medical Instrument
Ethicon ENDOPATH XCEL® Bladeless Trocar
Project Includes:
Listening to users is a crucial part of product development at Ethicon Surgical. When developing the ENDOPATH XCEL Bladeless Trocar, surgeon input helped shape the features that addressed “smudging” issues. The client wanted to communicate the process to enhance product loyalty and build on the brand equity.
The Challenge
Create Compelling Communication
Ethicon Endo-Surgery approached Kaleidoscope Innovation’s Visual Design team to create an educational video to accompany the ENDOPATH XCEL Bladeless Trocar with OPTIVIEW® Technology.
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The Results
Increased Product Adoption
The project was well-received and helped increase adoption of the product, according to the design manager.
