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Visualizing a Medical Instrument

July 1, 2019 by Matt Berning

Visualizing a Medical Instrument

Ethicon ENDOPATH XCEL® Bladeless Trocar

Project Includes:

  • Visualization

Listening to users is a crucial part of product development at Ethicon Surgical. When developing the ENDOPATH XCEL Bladeless Trocar, surgeon input helped shape the features that addressed “smudging” issues. The client wanted to communicate the process to enhance product loyalty and build on the brand equity.

The Challenge

Create Compelling Communication

Ethicon Endo-Surgery approached Kaleidoscope Innovation’s Visual Design team to create an educational video to accompany the ENDOPATH XCEL Bladeless Trocar with OPTIVIEW® Technology.
Play Video

The Results

Increased Product Adoption

The project was well-received and helped increase adoption of the product, according to the design manager.
Trocar_1
Trocar_2
Trocar_3
Trocar_4

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Filed Under: CaseStudy Tagged With: consumer, featured, visualization

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