Elevate the design, aesthetics, ergonomics, and functionality of beloved consumer products while building on established brand visual language and standards and adhering to manufacturing requirements.
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03 | ICONIC CONSUMER PRODUCTS
Project
Multiple Consumer Products
Client
Procter & Gamble, Inc (P&G)
Enormously successful designs that drive revenue and consumer loyalty.
MISSION
SOLUTION
Collaborate closely with P&G, both as external industrial design consultants and integrated branding and design teams, to create concepts and prototypes for consumer testing before delivering manufacturing-ready designs.
OUTCOMES
The designs for Febreze, Tide PODS, Swiffer WetJet, and Old Spice were enormously successful in driving revenue and consumer loyalty, so much so that some designs have lasted for ten or more years.