Project Highlight: Olay Essential Botanicals
When Olay needed to reinvigorate its Essential Botanicals line for the competitive club market, Kaleidoscope Innovation reimagined the brand’s traditionally clean aesthetic with a bold, illustrative, and color-rich approach—resulting in three distinct bottle variations and a vibrant tray design that stood out on shelf. Our embedded, now-consultative team navigated evolving scopes and tight timelines in close collaboration with P&G’s Marketing and Design teams.
The outcome? A standout visual system that helped Essential Botanicals become the #1 performing product in P&G’s club portfolio following the update.
Project Highlight: Private Label Branding
To elevate a private label holiday chocolate box in the competitive club retail space, Kaleidoscope Innovation combined strategic market research with joyful, design-forward thinking to create a giftable, sustainable package that stands out in a crowded market. Working closely with industrial design, the graphics team explored multiple creative territories—grounded in a cohesive brand strategy—to produce enhanced visual assets and a cost-effective display that minimized materials without sacrificing impact.
The result? A packaging solution that not only delivered shelf appeal but sparked delight for both the team creating it and the shoppers bringing it home.