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Featured

Designing for patients and providers: Experts weigh in on the value of user-centered design in healthcare

September 27, 2019 by Izabel Peterson

Designing for patients and providers: Experts weigh in on the value of user-centered design in healthcare

Last week, Kaleidoscope’s Director of Design Karl Vanderbeek joined Anna Muthu Diederichs and Caitlin Knobbe in sharing their experiences in the healthcare design sector at the “Design Stories in Healthcare” panel discussion hosted by Women in Design Cincinnati.

Anna Muthu Diederichs gave insights into her role as the Creative Director of Branding & Design Creative Services at Cincinnati Children’s Hospital, and Caitlin Knobbe joined the panel to share her experience as a CAD designer at the rapidly expanding Cincinnati startup Enable Injections. Together with host Eva Lutz, Vanderbeek, Diederichs and Knobbe offered insights into what it means to deliver exceptional experiences in healthcare to a wide variety of stakeholders.

The varied end users in medicine can provide an interesting challenge for designers – for Diederichs, embracing the value of moments of joy for patients became a cornerstone of Cincinnati Children’s design vision when they developed a pet visitation space that allowed hospitalized children to socialize with their beloved pets without leaving the hospital. Yet at the same time, her work must also deliver highly intuitive and technical information for care providers to ensure they receive the information they need to deliver safe and effective care.

For Caitlin Knobbe, the patient experience is at the heart of what Enable Injections delivers to their users. Knobbe and the Enable Injections team have adapted to the changing healthcare landscape by putting the experience of subcutaneous delivery of high-volume therapeutics directly into the end user’s hands. To do this, her team must constantly anticipate the needs of the user, both today and far into the future, to deliver a product that improves patient outcomes and integrates human factors into the design process.

In his seven years at Kaleidoscope, Karl Vanderbeek has developed a deep understanding for the needs and constraints of the healthcare sector. By leveraging a powerful combination of research and insights, design and engineering expertise, Vanderbeek and the Kaleidoscope team are able to deliver exceptional experiences to the wide variety of stakeholders in the medical space. During the panel, he noted the shifting landscape within the industry – from a reliance on “this is how we’ve always done it” to an open-mindedness towards improvement and change.

“While user-centered design is important everywhere, it is especially critical in healthcare where there’s the potential to greatly improve patient outcomes,” explained Vanderbeek as he reflected on the discussion.

The attendees of the “Design Stories in Healthcare” event were able to peek into the lives and work of three talented panelists, who are part of the Cincinnati healthcare and design communities that are constantly evolving to create the next generation of products, devices and patient experiences.

The panel itself was hosted by Eva Lutz, the owner and principal of DesignHorizon, and the founder of Women in Design in Cincinnati. The group is new to the local design community, having only hosted a handful of events so far, but the Design Stories panel promises exciting and compelling events to come.

Women in Design is dedicated to building a tribe of thought leaders who are passionate about providing a forum for women to speak, network and empower one another in the design industry. Kaleidoscope was delighted by the opportunity to share some of what makes our process exceptional and we look forward to a continued commitment to excellence and involvement in the design community!

Filed Under: Featured, Press Release

Kaleidoscope Innovation Hires New VP, Medical Affairs, and Strengthens Commitment to User-Centered Device Development

August 28, 2019 by Matt Berning

Kaleidoscope Innovation Hires New VP, Medical Affairs, and Strengthens Commitment to User-Centered Device Development

Elliott Fegelman, MD Kaleidoscope Innovation

Former Chief of Surgery with over 20 years of medical affairs experience brings clinical and industry perspectives to product development service offering

CINCINNATI, OH. Kaleidoscope Innovation, a full-service insights, design and development firm, has hired Dr. Elliott Fegelman as the new VP of Medical Affairs. Fegelman brings over 20 years of experience as a medical and clinical leader for surgical product development to help ensure end-user perspectives remain central to the development of leading device solutions.

Fegelman is an expert clinician with success translating unmet needs at the bedside and in the OR to commercially viable products and services.

“The addition of Dr. Fegelman to the Kaleidoscope team means we can incorporate clinical user feedback throughout the development process in an even more efficient way,” said Dr. Michael Clem, VP of Research & Development for Kaleidoscope Innovation. “His extensive experience in medical affairs has the potential to decrease clinical risk and increase commercial readiness for our clients.”

Fegelman most recently served as Vice President and Therapeutic Area Expert at Johnson & Johnson Medical Devices focusing on the Ethicon business, a leading manufacturer of surgical technologies and solutions based in Cincinnati, OH. In this position, Fegelman was integral in shaping the company’s medical affairs, clinical research, business development, thought-leader engagement and training programs.

Prior to joining Ethicon, Fegelman served as the Chief of Surgery at The Cincinnati Jewish Hospital. There, Fegelman led the entire clinical and academic surgical service line at a tertiary teaching hospital. He was responsible for faculty recruitment and retention, curriculum development, credentialing of medical staff and clinical quality assurance.

Fegelman is excited about joining Kaleidoscope, where the user is central to product development. “At Kaleidoscope, I can partner with medical device manufacturers to help them understand what really matters in clinical practice and what is required for regulatory acceptance,” explained Fegelman. “This real-world experience is critical throughout the product development process, in risk assessment, during commercialization and when evaluating the acquisition of new technologies.”

Fegelman earned his medical degree from Wright State University, School of Medicine in Dayton, OH, following his graduation from Denison University. He completed his residency and chief residency in surgery at the University of Cincinnati.

About Kaleidoscope Innovation

Kaleidoscope Innovation is a full-service product development firm innovating across medical, consumer and industrial markets. For over 30 years our clients have partnered with Kaleidoscope to improve the human experience. Offering both consultancy-style and onsite services, they provide a full breadth of disciplines to meet their partners where needed, including: Insights & Human Factors, Industrial Design & User Experience, Engineering, Visualization and Software Development.

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See the press release on PRWeb.

Filed Under: Featured, Press Release

What 5 Kaleidoscope Employees Had to Say About AAO 2018

November 23, 2018 by Andreya Carlson

What 5 Kaleidoscope Employees Had to Say About AAO 2018

American Academy Of Ophthalmology

With Kaleidoscope’s investment and experience in ophthalmic medical devices and pharmaceuticals, we could not pass up the opportunity to attend a professional event this large in the ophthalmology space. Kaleidoscope Innovation’s Staff Biomedical Engineer Ben Ko, Staff Industrial Designer Frank Busch, Design Engineer Stephanie Klunk, Senior Design Engineer Tom Meyer and Business Development Manager Matt Suits all attended this year’s AAO congress in Chicago. Here are some of their collective takeaways:

AAO, the American Academy of Ophthalmology, is the leading professional society for all things related to the study and treatment of ocular diseases. AAO states their mission as being “to protect sight and empower lives by serving as an advocate for patients and the public, leading ophthalmic education, and advancing the profession of ophthalmology.” (For those not as familiar with the term, ophthalmology is defined as “a branch of medical science dealing with the structure, functions, and diseases of the eye.”)

The association was founded in 1979 out of the split of the AAOO, or the American Academy of Ophthalmology and Otolaryngology, into separate professional medical associations. So while AAO was technically founded in 1979, its roots run much farther back in the annals of history, with AAOO’s formation in 1896.

Since that time, the association has grown to more than 32,000 members, largely in the U.S. but also drawing international thought leaders.

Among other events, AAO holds an annual conference. Figures from AAO’s website dating back to 2012 show that the meeting’s attendance numbers fall solidly above 20,000 attendees. Additionally, since 2012 the total attendance for the organization’s subspecialty days – where experts in the study of the retina, cornea, glaucoma and other areas share detailed learnings – has landed between 7,000 and 9,000 people. (Figures from 2018 are yet to be published on the referenced AAO web page as of this blog post’s writing.)
With Kaleidoscope’s investment and experience in ophthalmic medical devices and pharmaceuticals, we could not pass up the opportunity to attend a professional event this large in the ophthalmology space. Kaleidoscope Innovation’s Staff Biomedical Engineer Ben Ko, Staff Industrial Designer Frank Busch, Design Engineer Stephanie Klunk, Senior Design Engineer Tom Meyer and Business Development Manager Matt Suits all attended this year’s AAO congress in Chicago. Here are some of their collective takeaways:
AAO - 2018

Our Insights into AAO 2018

Ko noted that with five people in attendance this year, our team was able to cover more ground and gain greater perspective from the event. We were able to connect with surgeons and other important players in the ophthalmology field. In the past we have primarily focused on retinal surgery, but this year we also gained key insights and education within corneal therapies and refractive surgery, which both fall squarely within Kaleidoscope Innovation’s expertise of melding a medical subspecialty with patient-facing technologies.

Filed Under: Featured, Home Page, Uncategorized Tagged With: AAO, conference

Kaleidoscope Innovation Relocates Headquarters

November 8, 2018 by Andreya Carlson

Kaleidoscope Innovation Relocates Headquarters

Kaleidoscope

Refreshes Brand and Reenergizes Capabilities, Taking Product Insights, Design and Development Expertise to New Levels

New look, location and lab spaces, along with expanded human factors engineering capabilities, position the organization’s business partners for success Kaleidoscope Innovation has relocated its primary office to an expansive 28,000-square-foot property in Blue Ash, OH, one of Cincinnati’s most prosperous business and innovation corridors. Along with that move comes a refreshed brand, new website, expansive labs and expanded capabilities. “These changes mark a huge milestone for Kaleidoscope Innovation,” said Matt Kornau, CEO. “Our strategic vision is coming to fruition. We’ve hit a major growth edge and these changes will enable us to offer our business partners more and better solutions to product insights, design and development.”

Relocated and Recharged

Moving the primary office, refreshing the company’s brand, and unveiling a new website are just a few of the ways that Kaleidoscope Innovation is demonstrating its transformational vision to build relationships, products and experiences that transform life. The new site sets the stage for more people in expanded spaces to collaborate and create, including advanced labs, all designed to meet the growing needs of our business partners.
We’ve hit a major growth edge and these changes will enable us to offer our business partners more and better solutions to product insights, design and development.
MATT KORNAU, CEO

The new location will also allow for substantial growth in personnel to support their medical, consumer and industrial business partners. Services range from research and design to engineering and software development. The work space also includes an expanded wet lab space, model shop, electromechanical lab, 3D printer lab and a prominent virtual reality (VR) lab.

Expanded HFE Offerings

With a clear understanding of the value that user-centered design brings to product development, Kaleidoscope Innovation has further invested in their human factors offerings.

“We incorporate human factors throughout the entire design continuum — from feasibility to validation — to deliver human-centered solutions for our business partners and the communities they serve,” said Bo Gill, Vice President of Product Development for Kaleidoscope Innovation.

History of Business Acumen

In their nearly 30 years, Kaleidoscope Innovation has developed relationships with leading national and global organizations and provided them with consultancy-style support and onsite product development services to meet their needs.

“We are fully invested in seeing our business partners succeed with robust services along the full product development spectrum,” said Bill Taylor, President. “We’re honored to work alongside teams at Johnson & Johnson, Procter & Gamble, Microsoft, Dell, Canon Medical Systems USA and Ford Motor Company to name a few.”

About Kaleidoscope Innovation

Founded in 1989, Kaleidoscope Innovation is a full-service, insights, design and development firm. Offering both consultancy-style and onsite services, Kaleidoscope Innovation flexes to best help their business partners solve their challenges. They provide a full breadth of disciplines to meet their partners where needed, including: Insights & Human Factors, Industrial Design & User Experience, Engineering, Visualization and Software Development. Kaleidoscope Innovation has ISO 13485:2016 certification and is experienced with IEC 60601 compliance.

Filed Under: Featured, Home Page, Press Release, Uncategorized Tagged With: Press Release

A Case for Onsite Services: The Flexibility and Affordability of Direct Product Development

November 2, 2018 by Andreya Carlson

A Case for Onsite Services: The Flexibility and Affordability of Direct Product Development

Kaleidoscope Innovation realized early in its business journey that the individuals, organizations and companies they worked with could benefit from insights, design and development services through one of two different channels: consultancy and onsite services. This case study examines the onsite services side of the business and the benefits it brings to the firm’s partners.

Why Onsite?

Though Kaleidoscope Innovation started as a product development consultancy, it became evident that the company could complement their robust consultancy-style offerings with assistance for business partners seeking onsite services. When talking with business partners, Kaleidoscope discovered a common thread: many wanted or needed additional personnel to work in teams on projects but were constrained by headcount limitations or budget. These partners needed a flexible solution that would allow them to expand or augment the size and specialized skills of their teams when needed. To fill this need, Kaleidoscope expanded its product development business to offer onsite services.

Services Offered

Similar to the consultancy side of the business, Kaleidoscope’s onsite placement division provides companies with services across the product development spectrum. The onsite services placement team connects companies with the expertise they need—skilled designers, engineers, digital modelers, animators, project managers, technical writers, design researchers and more. Because the consultancy side of the business also comprises professionals working in these specialized fields, Kaleidoscope Innovation knows what to look for when connecting business partners with talent for their teams.

How It Works

Case

As an example, a leading medical manufacturer identifies what resources they are seeking, such as an industrial designer for their projects. The business partner needs this industrial designer to work onsite as part of its team, but the company is not in a position to create a full-time, long-term position. This could be for any number of reasons, from headcount constraints, to budget, to a desire for low-risk entry. Given any one of these issues, Kaleidoscope Innovation can offer a creative, low-risk, high-return solution. Kaleidoscope’s onsite placement services team handles the process of finding and acquiring an experienced industrial designer. Kaleidoscope Innovation hires that person as a Kaleidoscope employee who works onsite at the partner’s business for the desired length of time. The partner can keep the employee onsite or cease using the person’s services as needed. Kaleidoscope takes responsibility for the HR implications. The business partner simply pays a monthly fee to Kaleidoscope for the industrial designer’s services. “When it comes to building relationships, we care about our employees and our partners,” says Joe Campbell, Recruiting Account Manager. “This is more than a placement opportunity. This is one person’s career and another person’s project.” When an onsite project is completed, the employee may be assigned to another onsite project or work at the consultancy. Dave Banks, who leads Kaleidoscope’s marketing team, is one example of a Kaleidoscope employee who started work in the onsite placement division and transitioned back into the consultancy. “Kaleidoscope is always looking for top talent,” says Banks. “We hire high-caliber, quality people whether it’s onsite or in-house, and this allows an easy transition for someone to move between the two. Often, our business partners become so happy with the people that Kaleidoscope places, they hire them full-time.”

Value for Businesses

Committed to improving the human experience through meaningful innovation, Onsite Services from Kaleidoscope Innovation flex to solve problems, filling the gaps with qualified people.

Let’s Connect

Learn more, or for a consultation, contact us.

Filed Under: Featured, Home Page Tagged With: Direct Product Development Services, offerings, Onsite Services

Kaleidoscope Innovation Hires New Director of Insights and Human Factors to Promote the Value and Knowledge of User‐Centered Design

October 4, 2018 by Matt Berning

Kaleidoscope Innovation Hires New Director of Insights and Human Factors to Promote the Value and Knowledge of User‐Centered Design

Valerie Fenster
With over 30 years of developing powerful and user‐ centered design, new director brings human‐focused insight and passion to this critical leadership role. Cincinnati, Ohio (October 2, 2018) – Kaleidoscope Innovation, a product development firm that provides services ranging from insights, design and development, has hired Valerie Fenster as the new Director of Insights and Human Factors. Valerie brings 30 years of experience in leading Human Factors Engineering and cross‐functional teams to ensure human user requirements remain foremost in developing leading device and design solutions. She is adept at developing intuitively optimized interfaces for critical business applications. Valerie is an experienced and effective advocate and teacher on the topic of implementing Human Factors Engineering and Human‐Computer Interaction best practices. “Valerie brings distinct insights, commitment to human‐focused design and perceptive leadership that to Kaleidoscope Innovation’s continuum of design solutions,” said Bo Gill, Vice President of Product Development for Kaleidoscope Innovation. “Her extensive experience in medical product development and numerous other industries will continue to strengthen our commitment to delivering human‐ centered solutions for our business partners and the individuals and communities they serve.” Valerie most recently served as Senior Manager for the Human Factors Engineering (HFE) group at Amgen, a leading biomedical developer in Thousand Oaks, CA. In this position, Valerie founded the HF Engineering group, growing the organization from just herself to nine full‐time personnel. She successfully guided the Human Factors process and regulatory filings for combination products such as Enbrel®, Repatha® and Aimovig® SureClick® autoinjectors and prefilled syringe devices. Valerie’s insight also promoted the success of the Enbrel® Mini™ with AutoTouch™ reusable autoinjector, as well as wearable devices, such as the Repatha® Pushtronix®, and the Neulasta® Onpro® devices.
Another highlight of Valerie’s career was working at Abbot, formerly St. Jude Medical. Here, Valerie was instrumental in developing the Merlin.net™ Patient Care Network – a complete remote care connectivity system that enables patients to conduct at‐home data transmissions for implantable cardiac rhythm management devices. She has also served as Vice President of Bank‐Customer Interaction for Citibank in New York and as Vice President of Marketing Planning for Ketchum Communications in San Francisco. Valerie is excited about joining Kaleidoscope Innovation, where Human Factors is an integral part of operations. “Kaleidoscope doesn’t limit the role of Human Factors to just research or as a requirement for product submissions to the FDA or other health authorities,” Valerie said. “Kaleidoscope is unique in their philosophy to incorporate Human Factors throughout the entire design continuum from feasibility to validation.” For someone like Valerie, who has a natural curiosity and insight into human behavior, Human Factors is a perfect fit. “I have always had a strong interest in what makes people tick and what makes them fear and what makes them embrace technology,” she said. “I love creating pleasing designs where the intricacy and the technology behind the physical design are transparent to the user.” She adds that her work in Human Factors Engineering provides the perfect choice for uncovering problems, unraveling pain points and finding elegant solutions to create satisfying designs. In addition to Valerie’s extensive experience in medical device and combination device development, notable non‐medical clients include American Express, AT&T, Bank of America, Citibank, General Electric, Merrill Lynch Direct, PNC Bank and Prudential Insurance. Valerie received her MS from DePaul University in Chicago; and BAs from both Argosy University in Phoenix and California State University. Valerie is based in the Los Angeles market area and will frequent Cincinnati as well as other Kaleidoscope Innovation locations throughout the U.S.

About Kaleidoscope Innovation

Founded in 1989, Kaleidoscope Innovation is a full‐service, ISO 13485:2016‐certified insights, design and development firm with extensive expertise in medical device development. Offering both consultancy‐ style and on‐site direct product development services, Kaleidoscope Innovation flexes to best help their business partners solve their development challenges. They provide a full breadth of disciplines to meet their partners where they are in their development process including: Insights & Human Factors, Industrial Design & User Experience, Engineering, Visualization and Software Development.

Media Contact

Bill Taylor 900.930.5793 btaylor@kascope.com ### See the press release on PRWeb here.

Filed Under: Featured, Press Release

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