Process Innovation
Medical Device Company - Life Cycle Analysis & Service Design
Kaleidoscope Innovation created a revolutionary new business model through process innovation driven by complex research made clear and navigable for a partner seeking insight into their value stream. Kaleidoscope Innovation’s expertise in both medical device design and user experience made us a natural fit to lead this service and process innovation project.
The Challenge
Identify Complications with Product Lifecyle and Service
Our task was to understand an existing product lifecycle, visualize all the touch points and identify complications.
The Solution
Immersive Study
By visualizing the research through a dynamic systems map, we were able to define inefficiencies and pain points along the distribution and delivery system. Supporting graphics were created to suggest systemic improvements.
Through business process analysis, the team uncovered multiple system level challenges in delivery and distribution.
The Result
Created Value for Client and Hospitals
Because of key opportunities that Kaleidoscope Innovation identified for advancements in the system, our partner was able to re-envision the entire product and service landscape. We recommended a complete new business model and process innovation that improved the patient experience and drove top line value for the client and hospitals.
