Innovation Leadership & How to Build the Ideal Innovation Team – Part 2
Clinical, Technical, Commercial and Organizational Considerations
- Ethnography and customer observation
- Regulatory assessments
- Procedure maps
- Clinical stakeholder assessment
Much like fostering an understanding of clinical considerations in your team members, integrating commercial considerations is highly important. Even if your innovation team is staffed exclusively with engineers or individuals with technical backgrounds, someone on the team needs to be ready and able to put on a business thinking hat. Ideally, this individual would come from a business or marketing background or have additional experience in these fields.
Examples of commercial considerations the team should address include:
•Customer value proposition
•Business plan development
Innovation teams that fail to incorporate these commercial considerations in developing their solutions run the risk of creating wonderful technical solutions that the market will not embrace for any number of reasons.
- Tools to help make sure the innovation team addresses these considerations include:
- Concept selection criteria
- Concept exploratory research
- Customer segmentation and persona development
- Financial modeling