Procter & Gamble

Old Spice in Over The Rhine

P&G Old Spice Loft Space from The Big Media Company on Vimeo.

Throughout the past decade, P&G has been creating innovative methods to understanding it’s consumers and the products they love. One of the most interesting methods is a

Tide Pods

Tide released it’s latest piece of innovation – a stain remover, detergent, and brightener all packaged in a single “pod.” The formula is twice as compact as current detergents, so doing the laundry is