In Part I of this article, Principal Researcher Ami Becker, PhD, examined six myths that have contributed to the design disconnect between companies and Baby Boomers, consumers born between 1946 and 1964 who control $17 trillion
User-centered design (UCD) processes are known by a variety of names, such as human-centered design, user experience design and design thinking.
Despite the different names, it boils down to one goal: to design for the user.
From time to time, it’s important to step back and evaluate the strategies that we take as a product development team. This helps us confirm our understanding, refresh our perspective, or find a better
Persona are a great way to generate empathy to drive meaningful innovation. However, there are often obstacles in communicating the purpose and value of this process. Here are four common statements we’ve heard and