Meaningful-Aesthetics-webAesthetic design decisions can be especially difficult for decision-makers. Many times, this is because aesthetic choices are not easy to quantify, unlike decisions around human factors, cost targets or brand guidelines. However, studies show that aesthetic choices can make or break a product’s success.

In this eBook, Meaningful Aesthetics: A Guide to Getting Comfortable with Uncomfortable Design Decisions, Kaleidoscope Design Director Chris Collins shares design insights and provides step-by-step guidance to making these choices.

Using the support of research findings and writings from other respected designers and architects such as Donald Norman, Louis Sullivan and Frank Lloyd Wright, Collins builds a strong and easy-to-follow case that aesthetics matter. Plus, he shows clear connections between aesthetics and true usability.

Collins describes in detail the actual design process and how to embrace it. The book includes proven design tips from a design insider on how to “equip decision makers to make informed choices on behalf of the user.” These simple, clear and effective tips are recommended for anyone who wants to make meaningful decisions around design that will create connections with users and drive growth for their company.

>Download Meaningful Aesthetics: A Guide to Getting Comfortable with Uncomfortable Design Decisions today.

About Chris Collins

Chris Collins, author of "Meaningful Aesthetics: A Guide to Getting Comfortable with Uncomfortable Design Decisions"Chris Collins is the Director of Design at Kaleidoscope. His previous experience includes working as Design Director for HTC America Innovation, as well as US Sony Ericsson Creative Product Design Studios. Meaningful Aesthetics: A Guide to Getting Comfortable with Uncomfortable Design Decisions is his first book.