With over 25 years’ experience in design research and innovation consulting, we believe clear insights lead to new ways of seeing and thinking. Our creative team of social scientists and design researchers are highly skilled at collaborating with you to clarify your business aspirations and transform them into sound research objectives.

We uncover consumer insights and unmet needs through a broad range of methods, including ethnographic research, interviews, customer journey mapping, usability testing, heuristic evaluations, workshops and more.

Findings are analyzed and synthesized into actionable insights, market white space and opportunities for innovation. The results are then translated into clear design strategies that address your most critical challenges, guiding you to achieve sustainable growth.

 

Proof of Partnerships

Over 90% of our relationships have spanned more than 10 years. Our awards are not statuettes; our rewards are our partners’ achievements. Our success is their ROI.

Purpose Driven Innovation

Beyond aesthetic appeal, our focus is to improve the human experience. It drives us to deliver meaningful solutions that engage people. This leads to growth for our partners.

Consumer Insights Distilled

Our rigorous and repeatable research processes creates fresh design insights, customer journey maps and more packaged up in ways that are easy to digest and share. In fact, we’re known for actionable designs that are based on true user needs, not a desire to line our shelves with awards.

Multidisciplinary Expertise

Our deep expertise at the intersection of consumer insights, healthcare and technology gives us the vision to apply the best ideas from diverse industries.

Rapid Prototyping, User
and Concept Testing

We speed innovation to market with our in-house workshop and iterative engineering, prototyping and user-testing capabilities. Leveraging all of this, we forge innovation consulting solutions that are unexpected, innovative and intuitive.

Our innovation consulting and design research services include:

  • Trend Analysis
  • Marketing Research & Competitive Market Analysis
  • Heuristic Evaluation & Expert Reviews
  • User Experience Research & Analysis
  • Technology & Brand Audits
  • Process Audits
  • Usability Testing & Evaluation
  • Product Concept Testing
  • Observational & Ethnographic Market Research
  • Customer Journey Mapping
  • Consumer Research
  • Design Research
  • Product Research
  • Consumer Analysis
  • New Product Development Strategy
  • Contextual Inquiry
  • Persona & Scenario Creation
  • Focus Groups & Surveys
  • Innovation Workshops & Other Offerings


Contact us. 

Complete New Product Development and Strategy Services Under One Roof:

    RESEARCH & INSIGHTS

    PRODUCT DESIGN

    UX DESIGN

    ENGINEERING

    DEVELOPMENT

 


Contact us. 

 

divider

FEATURED DESIGN RESEARCH & INNOVATION CONSULTING FIRM WORK

divider

We Help the World’s Leading Brands Design for True User Needs

Design Research for Hospitals

Design Research for Consumer and Retail

Design Research in Automotive

Design Research in Medical Device Development

Design Research in Medical Product Design

Design Research for Medical Device Development

Design Research for Healthcare and Medical

Design Research for Food Industry

Design Research for Microsoft

Design Research Leading Medical Device Firm

Design Research Consumer Electronics

Design Research Industrial Products

pg-logo

whirlpool-logo

Dell

 

Our Intentional Focus in These Key Industries Helps Us Bring the Best Ideas to Every Project

 divider

INNOVATION & DESIGN RESEARCH NEWS

  • MWUX 2017: A User Experience Design Event

MWUX 2017: A User Experience Design Event

  • October 12th, 2017

In 2010, the Midwest UX conference was created to have a strong community-focused, grassroots atmosphere. The casual and creative conference environment includes speakers and

divider

Let us put your next project into focus. Request a proposal, call or email.

 

divider

hello@kascope.com    |    +1.800.930.5793