Fueling change, one pump at a time
Seattle-based Propel Biofuels builds, owns, and operates public biodiesel fueling sites, leading the way in the clean energy revolution. We were proud to help them develop their core visual identity, brand guidelines, and additional communications strategy.

Cleandrive: See the difference
Propel's Cleandrive initiative is an innovative loyalty program that uses personalized reports to show Propel customers the environmental and social impact of their biodiesel use. Working closely with Propel's senior management, Kaleidoscope balanced technical capabilities, business objectives, and consumer expectations to create the first phase of consumer-facing Cleandrive communications. (Web development by the talented team at If/Then.)

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