Project Description

Life Cycle Analysis & Service Design

Kaleidoscope Innovation created a revolutionary new business model through process innovation driven by complex research made clear and navigable for a partner seeking insight into their value stream. Kaleidoscope Innovation’s expertise in both medical device design and user experience made us a natural fit to lead this service and process innovation project.


Our task was to understand an existing product lifecycle, visualize all the touch points and identify complications. Our team led a fully immersive study of the medical products in context, closely observed the challenges in the environment, interviewed the people who handled them, and mapped the transportation routes they took.



By visualizing the research through a dynamic systems map, we were able to define inefficiencies and pain points along the distribution and delivery system.  Supporting graphics were created to suggest systemic improvements.



“Through business process analysis, the team uncovered multiple system level challenges in delivery and distribution.”




Because of key opportunities that Kaleidoscope Innovation identified for advancements in the system, our partner was able to re-envision the entire product and service landscape. We recommended a complete new business model and process innovation that improved the patient experience and drove top line value for the client and hospitals.