for ODAM / Design Impact
The Erikoodu Briquette, a clean-burning fuel product, was designed to reduce indoor air pollution and decrease damaging health effects for those who typically cook with wood. Through Design Impact, Kaleidoscope partnered with Organization of Development, Action, and Maintenance (ODAM), a group dedicated to addressing rural poverty in India, to bring this business model to life.
ODAM wanted to use waste charcoal, a byproduct from charcoal manufacturing in the region, to create a cleaner-burning indoor fuel alternative to wood or kerosene. Production of the product needed to be cost-effective and sustainable to create rural employment opportunities for Indian women.
Interviews, focus groups and market research
Interviews, focus groups and market research were conducted as part of the front-end research effort. These insights drove prototyping direction, with the goal of creating charcoal briquettes that ignite more quickly and provide adjustable burn times.
Because of the many capabilities in Kaleidoscope’s wheelhouse, we were able to help Design Impact finalize this project from multiple angles. For example, by sending us local context images and interview results, Design Impact brought us deep into the project’s consumer-insight phase, allowing us to respond with a culturally relevant and inspirational logo design.
Industrial design and engineering teams collaborated across continents on a cost-effective hand press for making the briquettes.
“Over 1,000 hours of paid rural employment.”
A completed business plan was developed for ODAM and $10,000 was raised to fund the pilot. The project generated over 1,000 hours of paid rural employment. By participating in such a meaningful and dynamic project, we were able to better understand low-income consumers while simultaneously developing a product to improve life.
“After partnering with Design Impact we now have the ability to use locally available resources to create tools that reduce the burden of the rural poor.”
— J. Elango, Secretary