Project Description

Bob Roth

PRINCIPAL HUMAN FACTORS & INDUSTRIAL DESIGNER

After a 20+ year career in Aerospace, Bob changed gears to pursue sculpture and returned to school for a design degree with a major in human factors. Bob has been the ID/HF lead on projects for Smith & Nephew, Ethicon, Proctor and Gamble, Motorola, Evenflo and Meridian Bioscience. Across this diverse range of clients, Bob has brought the same rich toolbox of observational research, sketching, CAD, breadboard modelling and user testing to find the most usable solution for the client. Outside of work, Bob enjoys the outdoors and is an accomplished multi-sport athlete.

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