Our Philosophy to Improve Life Leads to Business Growth


We design for people.

Whether we are inventing a medical device that reduces recovery time or helping shape the future of consumer goods, we start with a deep understanding of users’ needs and our partners’ challenges. Then, we fuse this with our rich expertise in cultural trends, physiology, psychology and the latest technology to deliver solutions that improve lives.

We call this Purpose Driven Innovation.™

We believe in the promise of purposeful design. 
Purpose helps us create iconic and meaningful solutions. These solutions are told simply and beautifully. While it is not easy to create products that people understand even before they pick them up, this is what we strive for.

Value for people ignites value for business. 

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Purpose Driven Innovation

 

 

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A Unique Perspective to Solve Complex Problems

We bring diverse disciplines into all phases of our innovation process to create human-centered solutions from our expertise at the intersection of consumer insights, emerging technology and health & wellness.


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Our Fast and Nimble Innovation Machine

Harnessing diverse disciplines and embracing iteration, the Kaleidoscope process turns innovation into a repeatable and sustainable process. We see challenges as new opportunities to launch change. 

Understand

This is where we ask the questions to accurately define the problems. Who are the users? Who are the stakeholders and influencers? What is the ecosystem? What are the trends? We leverage user insights to drive market value for our partners.

Research & Insights 

Invent

This is where we translate insights into engaging concepts. This process is iterative; we start with rough concepts, test, refine and then do it all again until the strategy is perfected.

Product Design 

User Experience Design 

Realize

This is where we bring the final solutions to life through prototyping, tooling, use-case scenarios and more. In our on-site lab, we can create 3D models to hone concepts. Verification is done through testing, statistical tolerance analysis and more.

Engineering 

Development 

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And We Specialize in These Industries

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Our Clients

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Halyard

Stryker

 

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Toshiba

CincinnatiSubZero

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Dell