Innovation Igniter highlights the best in CPG product design, virtual reality and medtech innovation. This week, we highlight news stories like HP’s Z VR Backpack for professionals and the military, the top 10 cities for medtech innovation, Lego’s eco-conscious moves into the bioplastics space and Intuitive Surgical’s upcoming technology to obtain tissue in the lung.

HP Made a VR Backpack for On-The-Job Training >

Intended to reach more than just gamers, HP’s new Z VR Backpack was created to also help professionals work and military personnel train. The Z VR Backpack even meets military-grade drop, dust and water resistance standards. It is integrated with HTC Vive Business Edition, though using it is not a requirement. The backpack has a $3,299 base price point and 16GB of video memory.

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Top 10 U.S. Cities for Medtech Innovation >

Qmed created a list of the top ten best cities for medtech innovation, based on factors like audience feedback, number of employees, venture capital investing and more. Top cities include Cleveland, Ohio; Warsaw, Indiana; Chicago, Illinois; Salt Lake City, Utah; San Jose / Silicon Valley, California; Minneapolis / St. Paul, Minnesota; and more.

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Lego Wants to Solve the World’s Plastics Problem with a BioMaterial that can Survive Generations of Play >

What would happen if the world’s largest businesses all took significant steps to become more eco-friendly? Lego has invested $155 million into a “Sustainable Materials Center,” where experts are studying options other than plastics made from fossil fuels to use for their toy bricks. (Internationally, 4% of annual petroleum use is attributed to generating plastics and 4% is used to power plastic-manufacturing processes.) Bioplastics (plastics derived from plants) is one of these alternatives, and Lego is trying to create bioplastic bricks durable – and shiny – enough to last for generations.

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A New Way to Reach the Peripheral Lung >

In line with their experience in minimally invasive surgical robotics, Intuitive Surgical is creating a new minimally invasive technology to acquire tissue samples from the lung. With 1 in 4 cancer deaths in the U.S. a result of lung cancer, Intuitive Surgical decided to create a technology using CT scans to plan a pathway for an articulating, robotics-assisted catheter that will be able to travel small, hard-to-reach paths in the lung.

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Our Authors: Matt Suits and Andreya Carlson

About The Author: Matt Suits

Matt has always loved interacting with clients to find solutions for their challenges. He was drawn to business development at Kaleidoscope because of the great potential he saw. After graduating from the Lindner College of Business at the University of Cincinnati, he worked with two startups, a marketing consultancy, a financial services company and the non-profit 3CDC. He believes that listening is the most important part of sales. In his free time, Matt enjoys movies, trying new foods, traveling and the great outdoors.

About the Author: Andreya Carlson

Andreya has always been fascinated by language and the written word, which drove her to earn a degree in Journalism from the E.W. Scripps School of Journalism at Ohio University. She additionally earned a degree in Psychology, which kindled her interest in the healthcare industry. Her experience in marketing, communications, writing and editing includes work with a prominent human rights organization in England and a Cincinnati-based book publishing company. Andreya’s appetite for knowledge and passion for purposeful creation led her to cover design and healthcare advancement news for Kaleidoscope.





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