Innovation Igniter highlights the best in consumer and high tech, medical devices and automotive design. This week’s topics include the first-ever car debut in VR, Microsoft’s new Xbox One X, and the highly talked about $13.7 billion acquisition of Whole Foods by Amazon.

Audi Q7 VR Cinema >

Hold onto your virtual steering wheel. The new Audi Q7 reveal was the first car debut ever to be done using virtual reality. In VR, guests traveled through outer space, on an airplane, and finally in the Audi Q7, where they drove through a large nighttime cityscape on a road built more like a roller coaster than “reality.”

consumer and high tech

Xbox One X is Microsoft’s Powerful New Game Console >

Microsoft announced the Xbox One X (formerly code-named Project Scorpio) as its next game console. Microsoft will release it for sale on November 7th at a price point of $499. With 6 teraflops of graphics power, the graphics should load more quickly and provide users a highly immersive gaming experience. Xbox One accessories will still work with the Xbox One X console.

consumer and high tech

Amazon is Buying Whole Foods for $13.7 billion >

In case you didn’t hear the news… Last Friday, Amazon announced it is buying health food giant Whole Foods at $42 a share, for a total of $13.7 billion. This massive acquisition constitutes Amazon’s largest yet. Prior to the buyout being made public, Whole Foods shares were trading at $33.06, giving them a 27 percent premium on the closing price. Current Whole Foods CEO John Mackey will remain as CEO of the brand, and Whole Foods will continue to operate under the same name, according to last Friday’s press release.

consumer and high tech


Our Authors: Matt Suits and Andreya Carlson

About The Author: Matt Suits

Matt has always loved interacting with clients to find solutions for their challenges. He was drawn to business development at Kaleidoscope because of the great potential he saw. After graduating from the Lindner College of Business at the University of Cincinnati, he worked with two startups, a marketing consultancy, a financial services company and the non-profit 3CDC. He believes that listening is the most important part of sales. In his free time, Matt enjoys movies, trying new foods, traveling and the great outdoors.

About the Author: Andreya Carlson

Andreya has always been fascinated by language and the written word, which drove her to earn a degree in Journalism from the E.W. Scripps School of Journalism at Ohio University. She additionally earned a degree in Psychology, which kindled her interest in the healthcare industry. Her experience in marketing, communications, writing and editing includes work with a prominent human rights organization in England and a Cincinnati-based book publishing company. Andreya’s appetite for knowledge and passion for purposeful creation led her to cover design and healthcare advancement news for Kaleidoscope.

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