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True or False? Ramsey Ford’s Hangzhou Experience

Our colleague and Design Impact founder Ramsey Ford recently visited China to lead a workshop for third-year students at Zhejiang Sci-Tech University in Hangzhou. With China such a hot topic right now, it’s easy

Personas: Overcoming the Obstacles

Persona are a great way to generate empathy to drive meaningful innovation. However, there are often obstacles in communicating the purpose and value of this process. Here are four common statements we’ve heard and

Six Ways to Screw Up a Design Persona

Six Ways to Screw Up a Design Persona from Michael Roller

Recently we were asked for advice on how to create good personas for design and research. As we sat down to discuss