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TrendWatch: Design’s Impact on How Doctors Administer Healthcare

As the location of healthcare changes, so does the approach to providing care. The rise of telemedicine and remote monitoring signals a key healthcare trend and allows patients to lead more normal lives. With

By |July 31st, 2012|Industry Insights|
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    Kaleidoscope and Design Impact Receive Accolades for Social Design

Kaleidoscope and Design Impact Receive Accolades for Social Design

Design Impact announced today that two of their social design projects were named as finalists in the Social Design Category of IDSA’s 2012 International Design Excellence Awards (IDEA) competition. As contributors to both projects,

By |July 9th, 2012|Industry Insights|

Old Spice in Over The Rhine

P&G Old Spice Loft Space from The Big Media Company on Vimeo.

Throughout the past decade, P&G has been creating innovative methods to understanding it’s consumers and the products they love. One of the most interesting methods is a

Why Personas?

From time to time, it’s important to step back and evaluate the strategies that we take as a product development team. This helps us confirm our understanding, refresh our perspective, or find a better

By |September 1st, 2011|Uncategorized, Industry Insights|